Welcome to Your Santa Cruz Bike Shop!


Not just another bike shop in Santa Cruz, but your Santa Cruz bike shop. We provide quality service and a home for the Santa Cruz bicycling community. We have a skilled and passionate service department that strives to provide expert service and genuine no-BS advice.

We carry a full selection of Giant, Liv, Momentum, and Kona bikes.  We have cruisers, full suspension mountain bikes, hard tail mountain bikes, road bikes, hybrids, and bikes for the kids.  If you’re looking for something more wild (SE Big Ripper anyone?) we might have it in stock or can order it for you.

We offer the highest quality service at the lowest prices.  We also offer a full line up of bike rentals: we rent Momentum bikes for around town, hard tail mountain bikes if you want to go off-road, and full suspension demo mountain bikes if you want to fully experience the Santa Cruz Mountains.

We are proud sponsors of the UC Santa Cruz Cycling team.

On this webpage, you can find our service pricing, our bike rental offerings, and a summary of our typical products.  Check out our ‘About Us’ page for staff bios and events we sponsor.

If you have any other questions, please give us a call or send and email: we’d love to hear from you!